The Rise of Regional Fashion Hubs: India’s Top Couturiers Bet on Hyderabad, Chennai, Bengaluru, and Beyond
As the Indian fashion industry continues to grow, designers are shifting their focus from the traditional hubs of Delhi and Mumbai to other cities, including Hyderabad, Chennai, and Bengaluru. The trend is driven by the growing number of ultra-high-net-worth individuals (UHNWIs) in these cities, who are willing to spend on luxury fashion.
A New Era of Fashion in Hyderabad
Hyderabad, in particular, has emerged as a significant fashion hub. Anamika Khanna’s recent India Couture Week (ICW) show in the city was a testament to its growing importance. Khanna’s collection featured intricate embroidery from Barmer and Kalighat paintings, which resonated with the city’s discerning clientele. The show was a success, and it marked a new era of fashion in Hyderabad.
Designers Expanding Their Reach
Designers such as Rahul Mishra, Sabyasachi, and Tarun Tahiliani have already established a presence in Hyderabad, and others, like Sanjay Garg, are planning to do so soon. The city’s growing middle class and increasing number of international tourists have created a demand for high-end fashion. Designers are responding by opening stores and showcasing their collections in the city.
The Allure of Regional Markets
According to Knight Frank’s 2026 wealth report, 80% of India’s UHNWIs are concentrated in five cities, including Mumbai, Delhi, Bengaluru, Hyderabad, and Chennai. However, designers are finding that the aspirational values of consumers in smaller cities are similar to those in larger cities. This has led to a shift in focus towards regional markets, where costs are lower, and the demand for luxury fashion is growing.
The Rise of Tier 2 and Tier 3 Cities
Designers are now targeting tier 2 and tier 3 cities, where the demand for luxury fashion is increasing. Cities like Ludhiana, Chandigarh, and Ahmedabad are becoming hubs for high-end fashion. Designers are adapting their strategies to cater to the unique preferences of consumers in these cities.
The Changing Face of Couture Shopping
Arpita Mehta, who presented her debut couture collection at ICW, highlights the different approaches to occasion dressing in various cities. Hyderabad, for instance, has a refined sense of dressing, while Chennai has a quieter, more understated approach. However, designers believe that regional preferences are becoming more fluid, and personal style is playing a greater role than location.
The Future of Indian Fashion
As the Indian fashion industry continues to grow, designers are likely to expand their presence in regional markets. The shift towards tier 2 and tier 3 cities is expected to continue, driven by the growing demand for luxury fashion. Designers will need to adapt their strategies to cater to the unique preferences of consumers in these cities, while also maintaining their global appeal.
Conclusion
The Indian fashion industry is undergoing a significant transformation, driven by the growing demand for luxury fashion in regional markets. Designers are shifting their focus from traditional hubs to cities like Hyderabad, Chennai, and Bengaluru, where the demand for high-end fashion is increasing. As the industry continues to grow, designers will need to adapt their strategies to cater to the unique preferences of consumers in these cities, while also maintaining their global appeal.