Regenerative Tourism: The Future of Sustainable Travel
In a thought-provoking address at the Skål International India Congress 2026 in Coimbatore, Vikram Cotah, CEO of GRT Hotels & Resorts, emphasized the need for sustainable tourism to evolve beyond its current focus on reducing environmental footprints. Cotah called for a shift towards regenerative tourism, where the tourism industry actively leaves destinations better than it found them.
The “Handprint” Approach
Cotah advocated for a dual approach to sustainability in tourism. While reducing the industry’s environmental footprint is crucial, it’s equally essential to increase its “handprint” through meaningful actions. This can be achieved by creating jobs and opportunities for local communities, engaging with nature restoration projects, promoting local cuisine and culture, and offering unique experiences that allow visitors to connect with the destination. “Reduce your footprint, yes,” Cotah said. “But also increase your handprint.”
A Model for Regenerative Tourism
Cotah used the example of the Skål delegation’s experience at Anakatti to illustrate the potential of regenerative tourism. He highlighted the rich cultural heritage and local traditions of the destination, which provided a unique and meaningful experience for visitors. “This is the kind of tourism that can leave a lasting impact on destinations and communities,” Cotah said.
India’s Potential to Lead the Way
Cotah believes that India is uniquely positioned to lead the regenerative tourism movement. With its rich cultural traditions, diverse cuisine, and spiritual practices, the country has a wealth of experiences to offer. “India has a deep understanding of community, culture, and the environment,” Cotah said. “We have a responsibility to showcase this to the world and create a model for sustainable tourism that benefits both people and the planet.”
A Call to Action
Cotah’s address at the Skål International India Congress 2026 serves as a reminder that sustainable tourism must evolve beyond its current focus on reducing environmental footprints. By increasing its “handprint” through local employment, community engagement, nature restoration, local food, and meaningful experiences, the tourism industry can create a positive impact on destinations and communities. As India looks to the future of sustainable tourism, it’s clear that regenerative tourism is the way forward.
The Way Forward
As the tourism industry continues to grow, it’s essential that it prioritizes sustainability and regenerative practices. By doing so, destinations and communities can benefit from tourism, rather than being negatively impacted. Cotah’s vision for regenerative tourism offers a promising future for the industry, one that prioritizes both people and the planet.