FSSAI Cracks Down on Misleading Claims: FBOs Take Corrective Action
In a significant move, the Food Safety and Standards Authority of India (FSSAI) has issued notices to several Food Business Operators (FBOs) for making misleading claims, non-standardised products, and labelling violations. The regulator has announced that these FBOs have taken prompt corrective actions to ensure consumer safety and compliance.
Corrective Measures Taken by FBOs
FSSAI has taken to social media platform X to highlight the corrective actions taken by several FBOs. Honest Innovations For You Private Limited and Heliostone Specialities Private Limited were found using a misleading trademark. In response to the FSSAI notice, the companies changed the name of their products to avoid any further non-compliance.
Rajasthan Agro and General Industries was also found using a misleading trademark. The FBO complied with the notice by removing or deleting all misleading claims and stopping the use of “ppm” in its product-related communication. This move ensures that the company’s products are now in line with the regulatory requirements.
Standardisation and Compliance
Iota Nanotechnology Private Limited was flagged for non-standardised products. In response to the FSSAI notice, the company removed the misleading claims from the product label and stopped production of non-standardised water. This move demonstrates the company’s commitment to standardisation and compliance with regulatory requirements.
Panchamrutha Industries Private Limited was issued a notice concerning an electrolyte drink. Following the notice, the FBO delisted the product from its website, indicating a willingness to comply with the regulatory requirements.
Misleading Claims and Label Violations
FSSAI also highlighted the corrective action taken by Livyor Ventures Private Limited over misleading “vegan” and “healthy” claims on the label of its “Livyor Roasted Edamame Beans”. The company expressed regret and apologised for the violation, assuring that such non-compliance would not be repeated. The company submitted a corrected label and stated that it would destroy the existing packaging material carrying the non-compliant claims.
The company has initiated the process of revising its product labels to ensure that the misleading claims are not used in the future. This move demonstrates the company’s commitment to transparency and compliance with regulatory requirements.
Conclusion
The FSSAI’s efforts to ensure consumer safety and compliance have led to several FBOs taking corrective measures. The regulator’s notices have prompted these companies to revise their labels, products, and marketing strategies to avoid any further non-compliance. This move is a significant step towards ensuring that consumers are protected from misleading claims and non-standardised products.
As the FSSAI continues to monitor and regulate the food industry, it is essential for FBOs to remain vigilant and compliant with regulatory requirements. The regulator’s efforts have sent a strong message to the industry, emphasizing the importance of transparency, standardisation, and compliance.
In the words of the FSSAI, “The regulator will continue to monitor and enforce compliance with regulatory requirements to ensure that consumers are protected from misleading claims and non-standardised products.”